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Sales & Marketing

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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 111-120 of 432
JAtnb17 Seal 600x400
The New Brewer: Technical Brewing Issue

Independence Matters: The Independent Craft Brewer Seal

Eric Friedman

The core objective of the Brewers Association’s independent craft brewer seal is to drive awareness, preference, and sales of beer from small, independent U.S. craft breweries.

JFtnb18 other long tail
The New Brewer: The Business of Beer Issue

The Other Long Tail: The Value of infrequent Customers

Mike Kallenberger

Can brand champions be encouraged to drink their favorite brand even more often? Or will more grown be generated by reaching out directly to potential new drinkers?

JFtnb18 MPCatalog 600x400
The New Brewer: The Business of Beer Issue

Common Ground: Creating a Master Product Catalog

Dale Thorenson

The creation of a master product catalog would provide basic product attribute data and e-commerce information that breweries, retailers, and distributors could tap into.

Analyzing 2019 Midyear Craft Brewing Growth 2019 mid year feature

Analyzing 2019 Midyear Craft Brewing Growth

Brewers Association chief economist Bart Watson delves deeper into the midyear growth estimate, including the midyear survey results and other sources of data used.Read More

Link to author biography
Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles
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  1. Seminar

Universal Don’ts: How NOT To Market Your Startup Brewery

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Emily Hutto, Ray Goodrich

Different locations, different customer bases, different budgets… it’s nearly impossible to effectively talk about craft beer marketing best practices when there are as many different needs and goals as there are breweries. But fear not – we’ve determined a few …Read More

marketing-and-selling
  1. Seminar

The Challenges of Balancing Core Brands with Rotation Nation

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Garrett Marrero, Michael Graham, Neil Fisher, Pete Scheider, Tom McGinty

We all know that craft beer drinkers today are always asking the question, “What’s new?” How we respond to that question as brewers is different for everyone. Join moderator Garrett Marrero of Maui Brewing Company and speakers Neil Fisher (WeldWerks …Read More

marketing-and-selling
  1. Seminar

Who Is Your Brewery and What Do You Do? How to Define, Market and Align Your Brand

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Andrew Emerton, Bryant Goulding, Jonathan Shikes, Kailey Partin, Tristan Chan

Look around at today’s ever-multiplying brewery landscape and you’ll quickly realize that the best breweries are ones who not only make great beer, but understand how to thoughtfully market their product. Learn how four breweries of varying sizes approached the …Read More

marketing-and-selling
  1. Seminar

Retailer Panel

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Greg Junk, Jeff Nowicki, Joey Buescher, Katy Greiner, Matt Boyd, Tom McGinty

Bump Williams Consulting is back again to moderate a panel of the industry’s top retailers. They will provide their candid perspective and insights on developing your brands in their stores. Come hear what they see as the winning formula to …Read More

marketing-and-selling
  1. Seminar

Selling More Beer through Distributors

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Jason Mussetter, Paul Pisano, Shawn Knoche, Steve Economos

In today’s hyper-competitive marketplace, getting your products in front of retailers and customers has never been more important. A panel of beer distributors from across the country will discuss the go-to-market strategies that work and those that do not in …Read More

Displaying results 111-120 of 432