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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
With the battle for tastebuds ever growing between brewpubs, tasting rooms, wineries, and distilleries, there are plenty of ways to make your brewpub shine above the competition. We’ll explore options and techniques to differentiate your brewpub and create an atmosphere …Read More
What determines long-term success in the craft brewing industry? How do you continue to attract new fans and grow beer sales consistently not just year over year, but decade after decade in an increasingly crowded market? A panel of four …Read More
This panel will examine the relationships between wholesalers and brewers. It will identify current best practices and areas of aligned interests that can strengthen future relationships. Issues include distributor consolidation, the supply of distribution services, the keys to great relationships, …Read More
Come learn the basics of marketing with email, social media (organic and paid), paid search (PPC), organic search (SEO), content, and video. Discover why that little device in your hand/pocket/purse is your friend and your enemy. Come ready to take …Read More
A short presentation followed by an open Q&A, this session will allow tasting room operators to share best practices on topics such as point of service solutions, employee training and education, beer release management, and house policies. Read More
Industry expert Andy Tysler will walk brewers through Deschutes Brewery’s process of opening a new market and growing its brands within that market. Read More
How did you establish the price of your beer? How about the price of that dessert? Could you charge more? Should you charge less? If you’ve asked yourself these questions, this session is for you. In this fast-paced and informative …Read More
Price is a key component of a consumer’s decision to purchase your product. The right market price and its relationship to others can greatly impact a craft brewer’s overall financials. Nielsen will provide a glimpse into the current beer pricing …Read More
This session provides objective guidance through the process of expanding your current distribution footprint, from self-distribution to selecting a distributor network out of state. Learn how to make a good first impression on the new market and avoid costly mistakes …Read More
The craft landscape has shifted dramatically: growth slowed, there are tons of tiny new entrants, and the largest players in the total beer business made numerous craft acquisitions. Between industry giants and thousands of hyperlocal entities, established craft brewers face …Read More
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