You are using an outdated browser not supported by The Brewers Association.
Please consider upgrading!
You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
By Richard Everitt Craft beer is booming. The number of brewpubs in the U.S. has increased from less than 500 in 1995 to more than 1,400 in 2014, and the past five years have seen year-over-year growth of 10 percent in the …Read More
Proper glassware and cleaning are key for proper beer presentation, helping to showcase all the sensory qualities each craft beer has to offer.Read More
TV interviews can be daunting, but there are strategies that can help you prepare. Julia Herz shares tips that will help you appear comfortable on camera.Read More
While all craft breweries take great care in selecting distributors to handle their brands, the criteria they use can vary greatly depending upon the brewery’s size. There are obviously common desirable characteristics among wholesalers for craft brewers of all sizes. …Read More
Learn the three most important branding and marketing questions all new breweries consider to gain top-of-mind awareness.Read More
Hosting a craft beer pairing dinner for media is a great way to build relationships with journalists. Here are five steps to doing it successfully.Read More
Throughout the U.S., there is a wide variety of off-premise retailers in different classes of trade, all trying to do the same thing: sell more beer! And in many cases, sell more craft brewed beer from small and independent U.S. producers. The …Read More
Julia Herz arms brewers with knowledge on how to speak about beer and health, and why it's so important.Read More
Brewpub digital marketing is the combination of beer and restaurant marketing, which creates unique issues, and more importantly, opportunities.Read More
With the success of craft beer, many retailers are looking to increase profitability by investing in draught systems. Whether an established fine dining restaurant is just venturing into the world of draught with installation of a direct draw, or a …Read More
Resource Hub