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Sales & Marketing

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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 101-110 of 432

Becoming a “Best Supplier” – The Value of Mutually Beneficial Partnerships Mad Tree Best Supplier

Becoming a “Best Supplier” – The Value of Mutually Beneficial Partnerships

MadTree Brewing sent a survey to distributors to identify the things that a supplier can provide. Eight key areas were compiled from the feedback.Read More

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Brewers Association

The Marketing Development Committee works to build awareness for the vitality of the craft beer segment through media and vehicles such as tradeshows, publications, sell sheets, and events. The member-run committee creates opportunities for independent brewers to meet chain buyers and distributors, provides educational and sales tools for distributors and retailers to continue to build craft, and creates initiatives to profitably and responsibly grow the share of craft in all retail classes of trade.

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  1. Seminar

The Science of Beer and Food Pairing

Speaker(s): Julia Herz

This presentation was given by the Beer and Food Working Group and provides background on the group itself and takes a look at the scientific side taste and how you experience a beer and food pairing on a sensory level. …Read More

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The New Brewer: Sales & Marketing Issue

Back to School: Craft Breweries Serving Up Knowledge

Stan Hieronymus

More craft breweries are realizing the value of spending time teaching customers about beer and the brewing process, offering their own versions of “beer school”.

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The New Brewer: Sales & Marketing Issue

Rock Star Brewers: Adding Value Beyond the Brewery

Larry Chase & Chris LaPierre

Brewers can help forge a deeper connection between your brand and your fans. They are in-house advocates who can help define, lead, and grow your brewery’s beer culture.

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Sales & Marketing Issue

For the September/October 2019 The New Brewer, we present our annual Sales & Marketing issue. Is your head brewer a rock star? Our lead article offers several ways for brewers to add value beyond just brewing great beer. This issue also discusses “lifestyle” beers such as low alcohol, low carb, and non-alcohol; breweries that offer their own versions of “beer school” to their customers; and the current trend toward smaller packaging sizes. We also offer a behind-the-scenes look at the history and resurgence of kveik yeast, which is currently disrupting the craft brewing world. Read More

This issue is brought to you by BEERLab

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The New Brewer: Local Brewing Issue

Going Deep: Focusing Distribution Close to Home

Jack Curtin

Many distribution models exist, but several indicators suggest that many craft brewers appear to be concentrating more seriously on their own backyards these days.

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The New Brewer: Sales & Marketing Issue

Feedback: Tapping Into Beer Drinkers’ Perceptions

Stan Hieronymus

Several breweries are finding new ways to get customers engaged and involved, including taste testing and rating experimental beers and recipes.

Displaying results 101-110 of 432