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Retailer Panel
Jeff Nowicki hosts a panel of retailers representing various channels. Read More
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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
Jeff Nowicki hosts a panel of retailers representing various channels. Read More
Chris and Ryan will discuss customer service to encourage high-frequency visits in brewpubs and tasting rooms. Come learn how to make your brewpub or tasting room a second living room. Read More
A panel of three distributors and a brewer will discuss best practices on what wholesalers need from brewers, frustrations with brewers, and some success stories, with a goal to help attendees understand distributors. Read More
In this Power Hour, Bump Williams shares his insights on the state of the industry coming out of 2017 and into the first part of 2018.Read More
Based on the annual survey commissioned by the BA, the Nielsen company took the pulse of a large number of adults 21+ who enjoy drinking craft beer.Read More
In this Power Hour, experts from Nielsen CGA (NCGA) take a look into the latest on-premise trends for the craft beer category in the U.S.Read More
Join this essential seminar to hear the latest on beer and food pairing from the Beer & Food Working Group participants (American Society of Brewing Chemists, Brewers Association/CraftBeer.com, Cicerone, and Denver Museum of Nature & Science). View beer pairing in …Read More
Today’s beer environment has more bad actors than ever before. Arm your reps with the tools and data to sell craft beer on its own merits and effectively deliver the right message. Read More
Come learn the basics of marketing with email, social media (organic and paid), paid search (PPC), organic search (SEO), content, and video. Discover why that little device in your hand/pocket/purse is your friend and your enemy. Come ready to take …Read More
A short presentation followed by an open Q&A, this session will allow tasting room operators to share best practices on topics such as point of service solutions, employee training and education, beer release management, and house policies. Read More