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It can be easy to forget that every brewery is also a business that requires strong leadership, a positive company culture, stable finances, and more. This section is for everything beyond the brewhouse, including regulation and government affairs; promotion of diversity and inclusion in the craft beer industry; establishment of best practices for human resources, management and leadership in breweries; maintaining healthy finance and accounting practices; and understanding the statistics and trends that are affecting the indsutry overall.

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Displaying results 31-40 of 66
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The New Brewer: Industry Review Issue

Micros: Still Driving Growth

Jack Curtin

Microbreweries are once again the primary engine in craft growth, accounting for nearly 60 percent of the category’s total growth in 2017.

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The New Brewer: The Business of Beer Issue

Becoming an Employee-Owned Company: One Brewery’s Perspective

Jacob McKean

in 2017, just shy of our fourth anniversary, Modern Times Beer became an employee-owned company. Here’s why we think it’s a viable option for any healthy business.

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The New Brewer: Industry Review Issue

Regionals: Rolling with the Punches

Greg Kitsock

How do you react when your backyard is becoming ever more crowded and competitive, and you’re in danger of getting elbowed off your own turf? You adapt.

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The New Brewer: Industry Review Issue

Large Breweries + Imports: High End Fuels Growth

Harry Schuhmacher

Imports, craft beer, flavored malt beverages, and Michelob ULTRA are driving 100 percent of the growth in an overall flat U.S. beer industry.

JFtnb18 other long tail
The New Brewer: The Business of Beer Issue

The Other Long Tail: The Value of infrequent Customers

Mike Kallenberger

Can brand champions be encouraged to drink their favorite brand even more often? Or will more grown be generated by reaching out directly to potential new drinkers?

MJtnb18 changing landscape
The New Brewer: Industry Review Issue

Evolving in a Changing Landscape

Paul Gatza and Bart Watson

It’s no wonder that many brewers seem to have whiplash, trying to keep track of all the changes, both internal and external, impacting the craft community.

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The New Brewer: Technical Brewing/Brewery Operations Issue

The Numbers Game: Understanding Financial Strategy for Your Brewery

Audra Gaiziunas

Brewing is a capital-intensive industry, so it's imperative to follow a path that brings the greatest return while conserving or boosting cash. Cash is the key to survival.

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The New Brewer: Sales & Marketing Issue

A New Breed of IPA Drinker

Mike Kallenberger

Recent research found that a small subsegment of IPA lovers may well be breaking the mold of what we’ve come to recognize as the typical craft beer drinker

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The New Brewer: Sales & Marketing Issue

Consumer Research for Craft Brewers

Mike Kallenberger

Some craft brewers, both large and small, rely almost exclusively on a healthy dose of gut instinct, augmented by barstool-to-barstool conversations with their drinkers.

tnbmj16 craft grows
The New Brewer: Industry Review Issue

Craft Grows in a Competitive Environment

Paul Gatza & Bart Watson

Craft brewers added 2.8 million barrels in 2015, and 620 new breweries opened. At the same time, craft beer’s growth continues to evolve as competition increases.

Displaying results 31-40 of 66