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Could Recent Negative Scan Trends Be a Good Thing for Craft Beer?
Although craft appears to be dropping in scan data, it might be good news for many breweries if it means people are finally going out again.Read More
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It can be easy to forget that every brewery is also a business that requires strong leadership, a positive company culture, stable finances, and more. This section is for everything beyond the brewhouse, including regulation and government affairs; promotion of diversity and inclusion in the craft beer industry; establishment of best practices for human resources, management and leadership in breweries; maintaining healthy finance and accounting practices; and understanding the statistics and trends that are affecting the indsutry overall.
Although craft appears to be dropping in scan data, it might be good news for many breweries if it means people are finally going out again.Read More
Review these key resources to ensure you are up-to-date on federal programs currently available to help your brewery.Read More
Bart Watson recaps and drills down a bit further into the onsite sales data he shared in his recent state of the industry presentation. Read More
Chief Economist Bart Watson takes a look at scan trends in craft beer and discusses two conclusions about craft share.Read More
Are flagship beers selling better during the pandemic? This post dives into the data for the definitive answer.Read More
Here's an update on packaging trends in 2020. While levels rose almost across the board, some of the share shifts were more predictable than you might expect.Read More
Some members of Gen Z are now 21+. How will their preferences differ from the Millennial generation and what does that mean for small brewers?Read More
At-the-brewery sales have declined, but there is variation both across breweries and over time. While visits are down, spending per visit is up.Read More
See why craft is still a critical part of any beer retailer's assortment as a profit driver, basket builder, and source of retailtainment.Read More
What does the future look like for the long tail of beer? Bart Watson thinks through the reasons it's hard to find a clear answer right now.Read More