6 Characteristics of Millennial Beer Drinkers You Need to Know
Traditional advertising is often viewed as inauthentic by millennials. Here are six facts your business should know about connecting with millennials.Read More
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It can be easy to forget that every brewery is also a business that requires strong leadership, a positive company culture, stable finances, and more. This section is for everything beyond the brewhouse, including regulation and government affairs; promotion of diversity and inclusion in the craft beer industry; establishment of best practices for human resources, management and leadership in breweries; maintaining healthy finance and accounting practices; and understanding the statistics and trends that are affecting the indsutry overall.
Traditional advertising is often viewed as inauthentic by millennials. Here are six facts your business should know about connecting with millennials.Read More
Much of the beer world’s attention in the past week was focused on the Great American Beer Festival. However, the week also brought another milestone in the resurgence of local American brewing, with the Brewers Association database passing 4,000 active …Read More
One of the most frequent questions I get, from brewers and media alike, is what’s the next IPA? In case you’ve spent the last decade on an arctic expedition looking for lost beer, IPAs are on a bit of a …Read More
If you missed the previous iteration, this is the second edition of a new quarterly series on the state of the craft brewing industry. Q1’s updates can be found here. For Q2 of 2015, update topics include (click to jump to that …Read More
The Brewers Association (BA) recently conducted its bi-annual comprehensive survey of America’s craft brewers to establish and share industry benchmarks and brewery operations data. This survey was developed in response to BA member requests for data that they could use …Read More
Chris Swersey, Brewers Association Technical Brewing Projects Manager, provided additional input and writing for this article. Since American beer lovers apparently can’t get enough hops (IPAs are up another 42% YTD in scan data), one of the most interesting semiannual reports is …Read More
Welcome to “craft update.” The goal of this post (and future iterations) is to provide more timely updates of the craft beer industry along the lines of the State of the Industry presentation Paul Gatza and I give every year …Read More
The current growth trends in the craft beer market – more brewers, more market share, and more hoppy beers – have led some in the industry to worry about the hop supply in the future. Even with thousands of new …Read More
During the State of the Industry presentation at CBC, I presented some numbers on the general state of capacity in the craft brewing industry. Right now we estimate that there are roughly 34.6 million barrels of craft brewer capacity. Note …Read More
First, let me start this post with a thank you. Thanks to the almost 450 breweries that have started and filled out some portion of the Brewery Operations and Benchmarking Survey (BOBS) and an even bigger thank you to the …Read More