What Do Surveys Tell Us about Beer (and What Should We Learn from Them)?
As we celebrate National Beer Day, let's look at what surveys tell us about beer compared to the other adult beverage categories.Read More
Displaying results 111-120 of 190
Brewery Onsite Sales: Building Craft Brands
Much has been written about the rise of “own-premise” (i.e., at the brewery sales) over the past year. As seen from the TTB premises use number, own-premise sales have exploded in recent quarters. So how large have these sales gotten, …Read More
Breaking Down the Craft Beer Growth Numbers
With the annual release of our growth numbers, I thought it would be helpful to lay out as clearly as possible what the numbers represent and how our various topline statistics are calculated. If you’re interested in the larger Beer …Read More
Cans and Bottles: Craft Beer Packaging Trends
One of the most frequent data requests I’ve been getting recently relates to packaging. As with everything in craft, packaging is an area where change is the constant, so older analyses quickly go out of date. Packaging is also an area where …Read More
2017 Predictions: Craft Beer Style Trends
I’ve been asked by a couple of BA members about my predictions for style trends in 2017. Let me start by saying that figuring out what other people will like in the future is pretty darn hard. Rather than looking …Read More
Brand Level Growth Shows Future Challenges
Most of what I write about involves grand category averages. What determines category growth or decline, however, happens at a lower, brand level of aggregation. To that end, I decided to see how individual brands–both new and existing–performed in 2016. …Read More
What Did Brewers and Beer Lovers Want to Know in 2016?
Julia Herz examines the BA's most visited web pages and top search terms for clues about beer’s current status and its future.Read More
Marijuana and the Beer Industry
There have been some reports in recent weeks which suggest that marijuana legalization is creating some drag on beer sales in states like Colorado, Washington, and Oregon (and there have also been reports arguing the opposite). Although I don’t purport …Read More
Premiumization, Prices, and Positioning
The beer business is currently experiencing what is often referred to as a “premiumization” trend, or a period where beer lovers trade up across the beer aisle. This isn’t the first premiumization trend beer has seen, as the dominant brands …Read More
Has the Slowdown in Growth Continued?
Q3 Update The mid-year production survey made clear that craft brewing growth has slowed in 2016, but did that deceleration continue in the third quarter of the year? The answer is complicated, and illustrates the difficulty in nailing down any sector-wide statistics in …Read More
Displaying results 111-120 of 190
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