Micros
Microbreweries, which suffered the biggest decline among categories in 2023, are trying to strike a balance between maximizing volume and growing thoughtfully.
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There are several distinct business models among craft breweries, including taproom and brewpub models, production breweries on both small and regional scales, as well as those breweries that are just getting started. Each one of these models comes with its own unique challenges and opportunities. Dive into these resources to learn best practices for your particular model.
Microbreweries, which suffered the biggest decline among categories in 2023, are trying to strike a balance between maximizing volume and growing thoughtfully.
Despite myriad challenges, many brewpubs and brewpub groups are managing to survive and, in some cases, even thrive behind rock-solid brands and innovative solutions.
Taprooms, which were down 2.4% by volume in 2023, are tapping into their ability to connect with community as they navigate craft brewing’s challenges.
Beer and art go hand in hand, but your brewery's space might not necessarily reflect that. Have you ever wondered how you can find the time to make your brewery more "artsy?"
Taprooms—breweries that sell over 25% of their beer onsite and don't offer significant food services—were up 9% by volume in 2022 over the previous year.
After countless pivots by restaurateurs and their short-handed workforces, customers are returning, but they are doing so on a new set of terms requiring even more adjustments.
Microbreweries—those that produce fewer than 15,000 barrels annually and sell less than 25% of that production onsite—are shifting focus to their immediate customers.
The Regionals category underperformed, down 2% in volume, even as craft beer as a whole held its own in a volatile market.
Back in the day, all you had to do to make the customer happy was to hire a smiling local to offer flavorful beer. But more breweries are discovering the value of an educated staff.
In taprooms across the country, customer service has become more important than ever as brewery owners continue to navigate the ebbs and flows of the pandemic.