Displaying results 61-70 of 2317
Link to article May June 2024 The New Brewer

Industry Review

For the May/June 2024 The New Brewer, we present our annual Industry Review issue, analyzing how each segment of the craft brewing industry fared in 2023, along with large breweries and imports. Craft beer production was down 1% as breweries operate in an increasingly competitive environment.Read More

This issue is brought to you by Great American Beer Festival®

marketing-and-selling
  1. Seminar

Being a Strong Business Partner: Best Practices for Building Your Annual Business Plan

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Jennifer Grant, Ashley Pond, Sarah Swafford, Katie Wescott

This seminar presents insights from over 100 distributors and craft brewery suppliers nationwide on crafting and implementing annual business plans. Amidst evolving industry dynamics and distributor consolidations, understanding partnership and focusing on planning, process, preparation, and execution are crucial for brewery success.Read More

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mobile playlist icon CBC 2024 Government Affairs & Legal Seminars Brewers Association members at podium in front of the Capitol

CBC 2024 Government Affairs & Legal Seminars

Explore topics including the impact of federal and state legislation, non-beer beverage advertising compliance, innovative brewery startup strategies and legal considerations, and the potential future of beer shipping laws.Read More

Link to author biography
Education Program Manager

MacKenzie Staples is the education program manager for the Brewers Association. In addition to managing the resources and articles on BrewersAssociation.org, she organizes the seminars for the Craft Brewers Conference® (CBC), curates the webinars in the BA Collab Hour series, and serves as the staff liaison for the CBC Seminar Subcommittee. She is originally from Texas where she fell in love with craft beer, and is proud to say that she has visited over 800 U.S. small and independent craft breweries.

See MacKenzie Staples's Articles

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What Consumers Want: Harris Poll Consumer Survey 2024 woman selecting beer from a taproom cooler

What Consumers Want: Harris Poll Consumer Survey 2024

Step into the mind of craft beer (and other beverage alcohol) consumers to uncover what they're drinking, and where and why they're drinking it.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

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Seven Ways to Use Social Media to Reach New Customers: Part II beer drinkers enjoying brewery taproom

Seven Ways to Use Social Media to Reach New Customers: Part II

In this post, we discuss ways to effectively express your brand voice, target new audiences with psychographic segmentation, make the most out of captions and hashtags, and get your team engaged in social media messaging.Read More

Link to author biography
Brewers Association

The Marketing and Communications Subcommittee advises the Brewers Association and its membership on inclusive marketing and communication practices. It works to amplify the voices and experiences of underrepresented populations and engage in inclusive storytelling about the craft brewing community.

See Marketing and Communications Subcommittee's Articles

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Federal Affairs

Explore federal issues like the Fairness for Craft Beverage Producers Act and get tips for connecting with your elected officials.Read More

regulatory
  1. Seminar

No Brewery, No Beer, No Problem

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Jason Barker

In a competitive brewery market, startups face hurdles with real estate and funding. This seminar explores alternative paths to success. Topics include contract brewing, alternating proprietorships, and producing non-beer items.Read More

Displaying results 61-70 of 2317