Displaying results 2141-2150 of 2323
marketing-and-selling
  1. Seminar

Direct to Consumer Strategies for Any Size Brewery

Craft Brewers Conference 2021Denver, ColoradoSpeaker(s): Kevin Darst, Matthew Juaire, Alex Koral

As craft beer competition increases, breweries of all sizes are increasingly looking at sales channels beyond at-the-brewery and traditional distribution. In this panel with direct-to-consumer (DtC) compliance expert Alex Koral, hear how three breweries of all sizes, from local to …Read More

marketing-and-selling
  1. Seminar

Marketing Tools and Tips to Sell More Beer

Craft Brewers Conference 2021Denver, ColoradoSpeaker(s): Jason Murphy, Joleen Senter Durham, John Sliter

Marketing is a key component to selling beer both on- and off-premise, and with or without wholesale distribution. Breweries of all sizes can develop the marketing tools needed to grow a brand and sell more beer. This panel discussion includes …Read More

business-model
  1. Seminar

Does Your Taproom Only Look Like You?

Craft Brewers Conference 2021Denver, ColoradoSpeaker(s): Ken Noble, Blanca Quintero, Carl Roaches, Jr.

The intent of this roundtable discussion will be to speak on the reasons taprooms and breweries in general aren’t as diverse or inclusive as they could be. To this end, we will discuss ways that breweries can engage with their …Read More

quality
  1. Seminar

ASBC Lab-in-a-Fishbowl – Session 2: DO & TPO

Craft Brewers Conference 2021Denver, ColoradoSpeaker(s): Brooke Gushen

This joint project between the Brewers Association and the American Society of Brewing Chemists (ASBC) is designed to deliver basic quality methodology to attendees. Oxygen can be a great help in brewing and can also bring a quick a death …Read More

2.9

BAtech20 Steam Boilers White Paper – Engineering – 201

BAtech20 Steam Boilers White Paper - Engineering - 201 Read More

Link to author biography
Director of Education

Kaylyn Kirkpatrick is the director of education for the Brewers Association where she works diligently to ensure members are equipped with the educational resources they need to thrive and survive. Previously, Kaylyn managed the Cornell University Brewing Extension program where she worked to develop and facilitate resources for the craft beer community in New York state. She got her start in beer working in quality assurance at New Belgium Brewing Company. Kaylyn has an academic background in brewing science, having completed an M.S. at Oregon State University where she led the first investigations into "hop creep" as well as earning the prestigious Diploma in Brewing from the Institute of Brewing & Distilling in London.

Kaylyn is an active competition beer judge, having participated in regional, national, and international beer competitions such as the National Homebrew Competition (NHC), Great American Beer Festival® (GABF®), and World Beer Cup® (WBC). She proudly serves on the Master Brewers Association of the Americas (MBAA) National Technical Committee and the American Society of Brewing Chemists (ASBC) Webinar Subcommittee. She is the author of the eCornell Craft Brewing course, a crash course in beer ingredients and commercial brewing for hobbyists and professional brewers alike.

See Kaylyn Kirkpatrick's Articles
Displaying results 2141-2150 of 2323