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How to use social media to increase brand awareness, amplify your message and create sales opportunities. This is not ñTweeting 101.î The goal is to show breweries how to be effective and efficient on social media. Read More
Focusing on yeast health and pitching rates can impact quality throughout the brewing process. This presentation reviews traditional yeast counting and pitching rates for primary fermentation and introduces techniques to fine-tune flavor and brewery processes, ultimately giving the brewer more …Read More
This presentation gives an overview of what trademarks are and why they are important to the craft brewer, providing detailed information on how to see if others are using the same mark, as well as why and when to file …Read More
A continuation of the discussion of key points from the Brewers Association sustainability manuals and including information on the Clean Water Act, provided by Karen Hobbs of the National Resource Defence Council. Read More
This seminar is all about numbers. The first half of the seminar focuses on analyzing and presenting the latest industry data, shaping a forecast for the future of the craft segment. Since forecasts are always wrong, Matt dives into strategic …Read More
This panel presents a chronological timeline of the startup of Mystery Brewing Company, the first brewery financed via Kickstarter that is operational to date. They take a detailed look at the two-year decision-making process through a suite of proposed business …Read More
Dr. Michael Lewis has trained myriad brewers over the years. He discusses what quality is, why it is important on the brewery and community levels, and how quality can be achieved and communicated to beer drinkers. Read More
A look at the planning that goes into a rapidly growing production brewery. This seminar will examine common pitfalls and best practices gleaned from a variety of breweries that are growing rapidly. Read More
Craft beer and food pairing is not only a hot topic, but an area where much more information and resources need to be available. Join Gwen and Julia as they arm you with resources to expand your pairing journey and …Read More
Malt flavor and composition differ by variety. Do you know how they impact the taste and shelf-life of your unique craft beer brand? Two leading experts combine forces to discuss basics of flavor development in malt, malt variety choices and …Read More
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