For immediate release
Media Contact:
Haley Landis
503-746-3778
Zupan’s Markets Partners with Gigantic Brewing for the Latest “Farm-to-Market” Beer Release
A nod to the 90s, this classically bitter IPA delights taste buds and invokes nostalgia for the age of mixtapes and dial-up internet
PORTLAND, Ore. (October 29, 2024) – Zupan’s Markets is excited to announce the release of the next installment in its popular Farm-to-Market beer series, this time in partnership with Portland’s own Gigantic Brewing. The new beer, titled Farm to Market: I Love the IBUs, is a throwback to the iconic IPA styles of the past with a modern twist to suit today’s palates. This beer will be available in all Zupan’s Markets locations starting November 1, 2024.
“We’re thrilled to partner with Gigantic Brewing for this release,” said Mike Zupan, President and CEO of Zupan’s Markets. “This beer celebrates the return of classic IPA bitterness and the bold flavors that defined an era of craft beer in the Northwest, updated for today’s beer enthusiasts. It’s perfect for pairing with burgers, roasted turkey, or anything salty and fried.”
“Farm to Market: I Love the IBUs” is a classically bitter IPA with complex citrus flavors and a subtle touch of tropical fruits, crafted for those who appreciate the bold flavors that first put the Pacific Northwest on the beer map. This IPA blends the old-school bitterness of Cascade, Simcoe, and Amarillo hops with a clear, deep-golden appearance. Enjoy the full citrus, spicy, and bitter profile on its own or while indulging in your favorite ‘90s nostalgia.
Farm to Market: I Love the IBUs – Beer Profile:
- ABV: 6.2%
- Tasting Notes: Classically bitter with complex citrus flavors and a touch of tropical fruits
- Appearance: Clear Deep Gold
- Hops: Cascade, Simcoe, Amarillo
- Malts: NW Pale Malt, Light Crystal
- Pairings: Burgers, Roasted Turkey, Anything Salty and Fried
Sampling Events:
- November 15, 2024 – Lake Oswego (16380 Boones Ferry Rd, Lake Oswego, OR 97035)
- November 29, 2024 – Burnside (2340 W Burnside St, Portland, OR 97210)
This latest Farm-to-Market release is priced at $4.49 for a single and $15.99 for a 4-pack. With its nod to the ‘90s, I Love the IBUs is a flavorful journey through both history and hops.
For high-res images of the beer, click here: https://drive.google.com/drive/folders/1SWLsSC6XgEX3EGFgC_hc_hl8AWQhWrik?usp=sharing
About Gigantic Brewing
Gigantic Brewing is known for creating bold, flavorful beers that stand out in the crowded craft beer market. Based in Portland, Gigantic is driven by the philosophy of focusing on brewing delicious beer while staying independent, creative, and authentic. Their beers reflect a sense of fun and passion, making each sip a unique experience. For more information, visit https://www.giganticbrewing.com/
About Zupan’s Markets
Founded by John Zupan in 1975, Zupan’s Markets is a local and family-owned gourmet market that has served Portland’s food-loving community for more than 40 years. Zupan’s Markets has three locations that focus on quality, selling everything from the best meats and wines to the freshest produce, baked goods, gourmet deli products, specialty foods, flowers and more, always emphasizing locally sourced, artisan products when possible. For more information, visit https://www.zupans.com.
###
Resource Hub