![marketing-and-selling](https://cdn.brewersassociation.org/wp-content/uploads/2021/01/CBC-sales-marketing.jpg)
![marketing-and-selling](https://cdn.brewersassociation.org/wp-content/uploads/2021/01/CBC-sales-marketing.jpg)
![marketing-and-selling](https://cdn.brewersassociation.org/wp-content/uploads/2021/01/CBC-sales-marketing.jpg)
Storytelling, Authenticity, and what Politics and Pints Have in Common
When consumers have more choice in craft beer than ever before, how do you make yours stand out? Brewing the best beer helps, of course, but so does crafting a story that forges an authentic connection with your customers so …Read More
![marketing-and-selling](https://cdn.brewersassociation.org/wp-content/uploads/2021/01/CBC-sales-marketing.jpg)
Building Better Beer Experiences to Engage Your Community
Tips, ideas, and resources for hosting stellar beer experiences. We’ll talk engagement, logistics, and collaboration. Beer events don’t have to be stale. Let us load you up with fresh ideas. Read More
![marketing-and-selling](https://cdn.brewersassociation.org/wp-content/uploads/2021/01/CBC-sales-marketing.jpg)
Gaining Share of Mind in a Crowded House
Three industry sales experts with a combined 50+ years of distributor management offer their insight and templates to stand out in a crowded wholesaler and retail environment. Read More
![marketing-and-selling](https://cdn.brewersassociation.org/wp-content/uploads/2021/01/CBC-sales-marketing.jpg)
Developing a Unique Merchandising Program for Your Brewery Brand
Your merchandise is a big part of your brand. Carefully selecting, sourcing, or designing the items you’d like to share with beer lovers is a big project. Come learn more as Cyrena and Lynsey dig deep into their philosophy for …Read More
![business-model](https://cdn.brewersassociation.org/wp-content/uploads/2021/01/CBC-business-model.jpg)
Strategies for Building a Unique Events Platform: Not Just Another Game Night
Join Josh Goldberg of Left Hand Brewing and Andy Calimano of Starfish Junction Productions for a discussion on how a portfolio of easy, affordable, low risk events can create brand loyalty and memorable experiences, and drive traffic into your brewpub …Read More
![marketing-and-selling](https://cdn.brewersassociation.org/wp-content/uploads/2021/01/CBC-sales-marketing.jpg)
Managing a Brewpub or Brewery Restaurant Food Program
Change your vision when you exit the brewery and enter the kitchen and dining room. Join this panel of culinary experts as they dive into managing a food program, including menu development, beer and food pairings, and hiring and training …Read More
![regulatory](https://cdn.brewersassociation.org/wp-content/uploads/2021/01/CBC-regulatory.jpg)
What you Don’t Know Will Hurt You: Government Affairs Update
Longtime Brewers Association counsel Marc Sorini provides his annual overview of the year’s developments at the intersection of law and craft beer. Topics this year will include the new federal excise tax laws, ongoing policy struggles over brewery taprooms and …Read More
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Independent Craft Brewer Seal 101: Join the Movement
Beer is more than just what’s in the glass—it’s about the people who brew it and who owns the brewery. Beer lovers expect transparency when it comes to ownership behind beer brands, especially Millennials. The independent craft brewer seal provides …Read More
![marketing-and-selling](https://cdn.brewersassociation.org/wp-content/uploads/2021/01/CBC-sales-marketing.jpg)
Trends You Need to Know
Datassential shares the latest trends driving the adult beverage landscape forward – from emerging flavors to new styles of drinks and more. The session also explores consumer motivations for adult beverage consumption, as well as where craft beer wins most …Read More
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