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marketing-and-selling

Crafting the Customer Experience for People Not Like You

Deliver a better business experience, for every kind of customer. This session will show how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer …Read More

marketing-and-selling

Building Better Beer Experiences to Engage Your Community

Tips, ideas, and resources for hosting stellar beer experiences. We’ll talk engagement, logistics, and collaboration. Beer events don’t have to be stale. Let us load you up with fresh ideas. Read More

marketing-and-selling

Gaining Share of Mind in a Crowded House

Three industry sales experts with a combined 50+ years of distributor management offer their insight and templates to stand out in a crowded wholesaler and retail environment. Read More

marketing-and-selling

Developing a Unique Merchandising Program for Your Brewery Brand

Your merchandise is a big part of your brand. Carefully selecting, sourcing, or designing the items you’d like to share with beer lovers is a big project. Come learn more as Cyrena and Lynsey dig deep into their philosophy for …Read More

marketing-and-selling

Managing a Brewpub or Brewery Restaurant Food Program

Change your vision when you exit the brewery and enter the kitchen and dining room. Join this panel of culinary experts as they dive into managing a food program, including menu development, beer and food pairings, and hiring and training …Read More

regulatory

What you Don’t Know Will Hurt You: Government Affairs Update

Longtime Brewers Association counsel Marc Sorini provides his annual overview of the year’s developments at the intersection of law and craft beer. Topics this year will include the new federal excise tax laws, ongoing policy struggles over brewery taprooms and …Read More

marketing-and-selling

Independent Craft Brewer Seal 101: Join the Movement

Beer is more than just what’s in the glass—it’s about the people who brew it and who owns the brewery. Beer lovers expect transparency when it comes to ownership behind beer brands, especially Millennials. The independent craft brewer seal provides …Read More

marketing-and-selling

Trends You Need to Know

Datassential shares the latest trends driving the adult beverage landscape forward – from emerging flavors to new styles of drinks and more. The session also explores consumer motivations for adult beverage consumption, as well as where craft beer wins most …Read More

Displaying results 71-80 of 238

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