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Displaying results 101-110 of 238
marketing-and-selling

Brewers and Wholesalers: Shaping Future Partnerships

This panel will examine the relationships between wholesalers and brewers. It will identify current best practices and areas of aligned interests that can strengthen future relationships. Issues include distributor consolidation, the supply of distribution services, the keys to great relationships, …Read More

marketing-and-selling

Finding the Perfect Price: Tools, Tips, and Techniques

How did you establish the price of your beer? How about the price of that dessert? Could you charge more? Should you charge less? If you’ve asked yourself these questions, this session is for you. In this fast-paced and informative …Read More

business

The Price is Right: Elevating Your Price and Promotion Strategy Game

Price is a key component of a consumer’s decision to purchase your product. The right market price and its relationship to others can greatly impact a craft brewer’s overall financials. Nielsen will provide a glimpse into the current beer pricing …Read More

marketing-and-selling

Building Your Brand in a New Market

Industry expert Andy Tysler will walk brewers through Deschutes Brewery’s process of opening a new market and growing its brands within that market. Read More

marketing-and-selling

Its a Brave New World for Craft

The craft landscape has shifted dramatically: growth slowed, there are tons of tiny new entrants, and the largest players in the total beer business made numerous craft acquisitions. Between industry giants and thousands of hyperlocal entities, established craft brewers face …Read More

marketing-and-selling

Your Brand Stinks (But Don’t Change a Thing!)

In real estate, they say the three most important things are location, location, location. In branding, the three most important things are consistency, consistency, consistency. Learn what’s behind a strong visual brand and understand why you should resist the seductress …Read More

marketing-and-selling

Expanding Your Footprint: Do it Right the First Time

This session provides objective guidance through the process of expanding your current distribution footprint, from self-distribution to selecting a distributor network out of state. Learn how to make a good first impression on the new market and avoid costly mistakes …Read More

marketing-and-selling

Legal Basics for Start-ups

This seminar will cover trademark, zoning and compliance issues and when to hire legal counsel. Read More

marketing-and-selling

Is Distribution Right for You?

Does distribution make sense for your brewery? Come hear advice on selecting a distributor, setting up a contract, or even calling it quits on distribution. Read More

business-model

Marketing: Getting People in the Door

Get people into your brewery with strategic marketing. Learn how to utilize unconventional methods, social media, and technology to market your brewpub without spending tons of money. Read More

Displaying results 101-110 of 238

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