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Learn about craft brewery trends, including beer styles, packaging, brewery business models and market segments, demographics, and more from the craft brewing industry’s top economist, Dr. Bart Watson.
This addendum to the Insights and Analysis post “Shifting Demographics Among Craft Drinkers” provides additional market data on craft drinkers by gender. The data comes from Scarborough USA+ 2017 Release 2, which was fielded from June 2016 to November 2017, …Read More
We’re more than a 1/3 of the way through 2018, and like every year in craft, the market continues to evolve. In this post I wanted to check in on the two style trends that Paul Gatza and I mentioned …Read More
The new members only brewery production data spreadsheet is now posted on the Brewery Production page in the statistics section of the website. The “Brewery Data” file contains brewery control group production data and state data from the years 2011-2017. The …Read More
Recently, I outlined the mechanics of coming up with our small and independent craft brewery growth numbers. Today, I want to delve a bit deeper into those numbers and try to describe the changing nature of craft growth in 2017. …Read More
The data below provides a deeper dive into onsite sales by brewery type and business size. I’ve included both 2016 and 2017 data. The changes between those two years should be interpreted with some caution, as they may result either …Read More
With the annual release of craft brewing growth numbers, I thought it would be helpful to lay out as clearly as possible what the numbers represent and how our various topline statistics are calculated. If you’re interested in the larger …Read More
Because of the easy availability of scanner data, most of what we read about the industry comes from the off-premise. For craft, however, nearly 40% of its market occurs in the on-premise, a market which has been quite dynamic over …Read More
It’s been about a year since I last looked at craft beer packaging. Since that point, a lot has changed. The biggest shift has been the continued increase in share by cans. Although bottles still remain the majority of packaging …Read More
As the volume going directly through breweries has grown, so has the concern from traditional on-premise retailers and distributors as to the effects of breweries on their business. Let me start by saying that some of these concerns are valid …Read More
The last time I looked at styles, I spent some time looking at the general growth of style categories. This is probably one of the top two or three questions I receive; some variant of “how is X style doing?” …Read More
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