Could Recent Negative Scan Trends Be a Good Thing for Craft Beer?
Although craft appears to be dropping in scan data, it might be good news for many breweries if it means people are finally going out again.Read More
You are using an outdated browser not supported by The Brewers Association.
Please consider upgrading!
Learn about craft brewery trends, including beer styles, packaging, brewery business models and market segments, demographics, and more from the craft brewing industry’s top economist, Dr. Bart Watson.
Although craft appears to be dropping in scan data, it might be good news for many breweries if it means people are finally going out again.Read More
As consumers begin resuming some of their previous patterns, there are increasing signs that draught beer may be laggard in its recovery.Read More
Bart Watson recaps and drills down a bit further into the onsite sales data he shared in his recent state of the industry presentation. Read More
Chief Economist Bart Watson takes a look at scan trends in craft beer and discusses two conclusions about craft share.Read More
Are flagship beers selling better during the pandemic? This post dives into the data for the definitive answer.Read More
Here's an update on packaging trends in 2020. While levels rose almost across the board, some of the share shifts were more predictable than you might expect.Read More
Some members of Gen Z are now 21+. How will their preferences differ from the Millennial generation and what does that mean for small brewers?Read More
This article summarizes some of the key facts and figures of a turbulent 2020, with an eye toward the craft market in 2021.Read More
There are a lot of assumptions about how beer sales have changed in the COVID-19 era. Bart Watson digs into a few recurring topics. Read More
This post reviews the new book Beer and Racism. While the academic writing may be a turnoff for some brewers, the content of the book provides valuable links between systemic racism and the brewing industry.Read More