As brewers and distributors, it is critical that we market effectively to non-millennials, who account for more than 55% of craft drinkers today.
Purchase Habits of Non-Millennial Craft Beer Drinkers
![July insider non millennial drinkers](https://cdn.brewersassociation.org/wp-content/uploads/2018/07/July-insider-non-millennial-drinkers-hero.jpg)
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As brewers and distributors, it is critical that we market effectively to non-millennials, who account for more than 55% of craft drinkers today.