For more than a year, Brewers Association (BA) members have had access to off-premise scan data through a quarterly syndicated data dashboard from Nielsen IQ (NIQ) in partnership with 3 Tier Beverages. Today, 3 Tier is introducing refreshed dashboards starting with this month’s update (which includes data through July 13, 2024).

From 3 Tier: “The dashboards have new and improved visuals to easily identify trends in the craft market, including breaking out top 15 breweries for a small- to mid-size brewery view. The dashboards are also a smaller file size than before, making them run smoother and faster too. We’re excited for you to explore and let us know what you think!”

These dashboards enable BA members to take various cuts of scan data to inform data-driven business decisions. Explore regional and national trends in package mix, style performance, and beer segment, as well as monthly, quarterly, and annual time horizons for an understanding of how these trends are evolving over time. You can also filter the analysis by all craft, small- to mid-sized craft, and top 15 craft to ensure you are seeing results most relevant to your peer set.

We hope you’ll enjoy this continued member benefit. Reach out with any questions to Matt Gacioch at matt@brewersassociation.org or Mary Mills at mary@3tierbeverages.com.