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Craft Beer and Cider

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

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The first in the "Craft Beer and" series, this brief overview provides important context for BA members who are considering entry into other categories, as well as those who are simply trying to understand the changing beverage alcohol market. First, we explore the hard cider market.

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