Author Randy Mosher has spent the last four years digging through hundreds of scientific papers to learn the current perspective on everything having to do with tasting for a new book called Your Tasting Brain: How It Works and How To Use It. Thanks to advanced tools and techniques, there has been a huge expansion in our understanding of how all of this works. From the biophysics of receptors to neural processing, emotion, memory, language, and cognitive mechanisms, the new research provides a much clearer picture of how we’re put together, offering valuable insight both on the tasting and appreciation side, as well as for brewing and flavor creation. This seminar takes you on a tour of some of the new discoveries selected for their relevance to those of us in the brewing business.

Learning Objectives

• Recognize that our ability to brew quality beer that resonates with our audience is highly dependent on our ability to smell and taste and to understand how others do so
• Discover the way in which the senses and the brain process and interpret the world around us, offering us opportunities to improve what we do as brewers
• Recognize that tasting and flavor creation represent two sides of the same coin; both are essential for successful brewing
• Understand that the science has been moving rapidly on this, offering further practical insights

About the Speaker

Randy Mosher, Senior Alchemist

Forbidden Root Benefit LLC

Randy Mosher is a writer and creative consultant. The author of five books on beer and brewing, Randy provides training and lectures around the world and teaches at the Siebel Institute brewing school. He has a background in design and advertising, and frequently consults on new product development and branding for breweries and specialty food and beverage companies. Based in Chicago, he is currently a minority partner in two Chicago-area breweries, Forbidden Root and 5 Rabbit Cervecería. He's spent the last four years working on a comprehensive book on the science and practice of tasting Your Tasting Brain: How It Works and How To Use It.