Whether you’re looking to expand to a multi-channel marketing strategy, or are just burnt out by Meta (Instagram, Facebook), this seminar gives you direction on how to move forward. The speakers provide an overview of different marketing channels, discuss how they fit into your marketing strategy, and share actionable tactics for both business to consumer (B2C) and business to business (B2B) companies.

This seminar focuses on the following channels:

• Email and Short Message Service (SMS) texts
• Google ads including paid search, display, and YouTube
• Search engine optimization (SEO)
• Point-of-sale (POS) integrations
• Traditional media such as print, radio, and TV
• Other social media channels beyond Facebook and Instagram

Learning Objectives

• Understand the marketing channels to fold into your overall marketing strategy
• Improve the efficiency of your marketing efforts by learning how to leverage the right channel tactics for your business
• Know what pitfalls to avoid so that you don’t waste money on channels and tactics that aren’t a fit for your marketing objectives

About the Speaker

Chris Overlay, CEO & Founder

Get Hoptimized

Chris Overlay (he/him) is the founder and CEO of Get Hoptimized, a marketing agency built for the craft beer industry. He has over 11 years of marketing industry experience and graduated with a degree in marketing from the University of Nevada, Las Vegas in 2013. When he's not working or hosting a podcast, Chris and his wife are big fans of Golden Knights hockey and Denver Broncos football.