In this seminar, you learn how to write a full brand strategy for your brewery. Using a step-by-step look at a case study from a real brewery, this seminar walks you through the entire process from discovery to brand identity, logo design, packaging design, and more.

The presentation offers actionable takeaways, designed to allow attendees to identify their own brand identity and prepare to work with designers to turn that brand identity into a powerful visual brand with logos, labels, packaging, merchandise, and beyond.

Whether you are a brewery-in-planning or have been out in the market for years, you will learn practical guidance for how to use branding to stand out in a sea of competition and connect on a deeper level with your customers.

Learning Objectives

• Understand the difference between a brand identity, visual brand identity, and logo—and why it matters
• Learn how to write a brand identity for your brewery
• Walk away with actionable takeaways for working with designers to create a powerful visual brand identity that’s rooted in who you are
• Learn how to carry a brand identity into label design and packaging, and convey a clear brand personality

About the Speaker

Matt Tanaka, Founder & CEO

Stout Collective

Matt Tanaka (he/him) is the founder and CEO of Stout Collective, a brand strategy and design agency for the beer industry. Matt got his start in the beer business running social media for a Chicago wholesaler. Over the last 10 years he’s built a career out of connecting beer brands with consumers, believing that building an authentic brand is the best way to create healthy breweries that positively impact their communities. As founder, Matt spends much of his time casting the vision for Stout and thinking about growth, people, and the next big thing. Whether it’s setting the creative direction for a startup brewery or dreaming up new campaigns with national brands, he has collaborated with some of the best people and creative minds in the industry.