In this dynamic presentation, Matt Meadows covers the history and sensory impacts of different glassware, and teaches how a proper pour into a beer-clean glass can enhance the experience for your customer, as well as increase your profits.
Learning Objectives
- Learn a little history about glass and glassware
- Understand how structural aspects of different glasses affect sensory perception, function, pouring, and the final result
- Discuss how to achieve a “beer-clean” glass
- Discover how a “proper” pour in the correct beer-clean glass can enhance your profitability
About the Speaker
Matt Meadows, Director of Field Quality
New Belgium Brewing
Matt Meadows (he/him) started with New Belgium Brewing in 2002. In 2006, he became the director of field quality at New Belgium, and in 2022 the director of field quality for both Bell's Brewery and New Belgium Brewing. Today, he oversees a national team that manages all facets of post-brewery quality throughout the New Belgium and Bell's distribution footprint in the U.S., Canada, and Europe. Matt is co-author of the Brewers Association's (BA) Draught Beer Quality Manual and Draught Beer Quality for Retailers resources. Matt has also done extensive work with the BA, including serving on the Technical Committee, chairing the Draught Beer Quality Subcommittee, serving as the Draught Beer Quality Ambassador, and co-instructing the Draught Line Training course.
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