January Show Highlights High-End Domestic Food and Beverages
Boulder, CO • December 13, 2011—Independent American craft brewers from across the country will exhibit at the 37th Winter Fancy Food Show in San Francisco, Calif., January 15-17. The Fancy Food Show is North America's largest specialty food and beverage marketplace. The Brewers Association Export Development Program (EDP) will highlight the diversity and quality of American craft beer in the craft brewer's pavilion.
Attendees at this industry-only event will enjoy three days to sample American craft beers from 12 brewers at the Moscone Center in San Francisco. Participating craft brewers will showcase a variety of brands to highlight the broad range of flavors and styles produced by America's small and independent brewers.
"We are excited to participate in the Fancy Food Show," said Brewers Association COO Bob Pease. "Fancy Food may be hosted in the U.S., but it attracts a large contingent of international buyers. This is why the EDP is participating, and we hope it will help American craft brewers gain exposure in the marketplace and ultimately sell more craft beer domestically and abroad."
Jason Randles, digital marketing nanager for Deschutes Brewery, is also enthusiastic about the opportunity: "We are looking forward to our first Fancy Food Show because, over the past few years, we've seen increased focus on creative craft beer and food pairing. With beer, flavor profiles and ingredient options are practically endless."
Randles added, "At Deschutes Brewery, we experiment constantly to discover new styles and varieties. As breweries continue to push the envelope, both beer and beer-inspired cuisine expose the connoisseur's palate to an abundance of new tastes and combinations."
About the Export Development Program
The Brewers Association's EDP began in 2004 with a grant from the United States Department of Agriculture's Market Access Program. Since its inception, objectives for the Export Development Program have remained unchanged. These include the following:
- Educate international trade and media about the quality and diversity of products offered by the US craft beer industry and about the US craft beer culture.
- Inform member breweries about opportunities for their products in key international target markets.
- Complement the industry's own efforts to increase international distribution of US craft beer.
The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their craft beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference and BrewExpo America®, SAVOR: An American Craft Beer & Food Experience and American Craft Beer Week. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today's craft brewers and homebrewers.