Brewers Association

American Craft Beers to be Showcased at High-End Domestic Show in San Francisco

35th Winter Fancy Food Show in San Francisco, CA

Boulder, CO • January 4, 2010 – American craft brewers from across the country will exhibit at the 35th Winter Fancy Food Show in San Francisco, CA, including the Brewers Association (BA) Export Development Program (EDP).  The Fancy Food Show is North America's largest specialty food and beverage marketplace.  The Brewers Association’s craft brewers pavilion, featuring 10 breweries, will be used to highlight the diversity and quality of American craft beer.

Attendees at the three-day, industry-only show, scheduled for January 17-19, will savor American craft beers at the Moscone Center located at 747 Howard St. in San Francisco, CA. Participating craft brewers will showcase a variety of brands that highlight the broad range of flavors and styles produced by America's small and independent brewers.

The following breweries are participating:

  • 21st Amendment Brewery – San Francisco, CA
  • Anderson Valley Brewing Co – Boonville, CA
  • Boston Beer Co – Boston, MA
  • Brewery Ommegang – Cooperstown, NY
  • Dogfish Head Craft Brewing Co – Milton, Delaware
  • Firestone Walker Brewing Co – Paso Robles, CA
  • Kona Brewing Co – Kailua-Kona, HI
  • Lagunitas Brewing Co – Petaluma, CA
  • Rogue Ales – Newport, OR
  • Stone Brewing Co – Escondido, CA

The Fancy Food Show attracts a large contingent of international buyers and provides an opportunity for brewers to gain exposure in the US market while advancing the EDP’s interest in showcasing American craft beer to both domestic and international trade and media.

“We are excited to be participating in the Fancy Food Show, a domestic show that reaches a global audience,” said Bob Pease, Vice President of the Brewers Association. “The Brewers Association Export Development Program is designed to help American Craft Brewers sell more beer domestically and abroad. This show is a perfect fit for our program and we look forward to participating for the first time in 2010.”

“We at Lagunitas are thrilled to participate in our first Fancy Food Show!” said Ron Lindenbusch, Chief Marketing Officer for Lagunitas Brewing Company.“ We have been collaborating with chefs for the past 15 years and it is our favorite way to make friends and share a couple of beers. We hope to elevate craft beer to the levels that it deserves alongside great food and great wine.  We promise to bring only, our fanciest and best dressed beers!”

The Brewers Association's Export Development Program began in 2004 with a grant from the United States Department of Agriculture's Market Access Program. Since its inception, objectives for the Export Development Program have remained unchanged. These include the following:

  • Educate international trade and media about the quality and diversity of products offered by the US craft beer industry and about the US craft beer culture.
  • Inform member breweries about opportunities for their products in key international target markets.
  • Complement the industry's own efforts to increase international distribution of US craft beer.

To date, the EDP has been able to promote its members' beer in Scandinavia, the Netherlands, Italy, the United Kingdom, Germany, Canada, China, Japan, the Philippines and Australia.

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Based in Boulder, Colorado, USA, the Brewers Association (BA) is the not-for-profit trade and education association for small and independent American brewers, their craft beers and the community of brewing enthusiasts. Visit the Web site, www.BrewersAssociation.org, to learn more. The association's activities include events and publishing: World Beer Cup®; Great American Beer Festival℠; Craft Brewers Conference and BrewExpo America®; National Homebrewers Conference; National Homebrew Competition; SAVOR: An American Craft Beer and Food Experience; American Craft Beer Week; Zymurgy magazine; The New Brewer magazine; and books on beer and brewing. The Brewers Association has an additional membership division of 19,000+ homebrewers: American Homebrewers Association.

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