2010 U.S. Craft Beer Exports Increased 28 Percent Over 2009
Boulder, CO • April 5, 2011–In what is becoming a true success story, American craft beer exports grew again in 2010. The Brewers Association (BA) reports estimated international sales by independent craft brewers up 28 percent by volume for 2010, with some regions seeing export increases of more than 90 percent.
The Brewers Association’s recently-concluded annual export survey revealed that for the eighth consecutive year (representing all years for which data has been collected), U.S. craft beer exports increased substantially. In 2010, BA Export Development Program (EDP) subscribers exported more than 1.8 million gallons of beer, representing a 28 percent increase over total export volumes in 2009.
The increase in international sales is substantial in light of the lingering global economic recession. Despite decreasing purchasing power, consumer demand for American craft beers has remained strong and importers have continued to expand their portfolios of American craft beer brands. Canada, Sweden and the UK represent the largest markets for American craft beer.
“The 28 percent increase in the export of U.S. craft beers reflects the increasing consumer thirst across the globe for the world class beers that U.S. craft breweries are creating,” said Brett Joyce, CEO of Rogue Ales and EDP steering committee chair.
The Brewers Association's Export Development Program began in 2004 with a grant from the United States Department of Agriculture's Market Access Program. Since its inception, objectives for the Export Development Program have remained unchanged. These include:
- Educating international trade and media about the quality and diversity of products offered by the U.S. craft beer industry and about U.S. craft beer culture.
- Informing member breweries about opportunities for their products in key international target markets.
- Complementing the industry's own efforts to increase international distribution.
To date, the Export Development Program has successfully promoted its members’ beer in Scandinavia, the Netherlands, Italy, United Kingdom, Germany, Canada, China, Japan, Brazil, Philippines, Singapore and Australia.
Bob Pease, Chief Operating Officer
firstname.lastname@example.org, 303.447.0816 x112
Based in Boulder, Colorado, USA, the Brewers Association (BA) is the not-for-profit trade and education association dedicated to small and independent American brewers, their craft beers and the community of brewing enthusiasts. Visit BrewersAssociation.org to learn more. The association's activities include events and publishing: CraftBeer.com, World Beer Cup®; Great American Beer Festival®; Craft Brewers Conference and BrewExpo America®; National Homebrewers Conference; National Homebrew Competition; SAVOR: An American Craft Beer & Food Experience; American Craft Beer Week; Zymurgymagazine; The New Brewer magazine; and books on beer and brewing. The Brewers Association has an additional membership division of 25,000+ homebrewers: American Homebrewers Association.
Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com.