The Brewers Association is launching Industry Presentations, the newest section of the Members-Only area, with The Beer Times They Are A-Changin', a seminar presented on October 4 at the National Beer Wholesalers Association Convention in Chicago.
In The Beer Times They Are A-Changin', Julia Herz and Paul Gatza of the Brewers Association presented with Jeff Nowicki of Bump Williams Consulting. They discussed the many changes occurring in the common perception of beer and described today's beer lovers as more experimental with their purchases and interests in drinking a variety of local, regional and national brands. Information on beer and food pairings was also featured. The seminar provided the latest beer styles and brewing sales trend information aimed at wholesalers interested in assisting accounts to increase sales and attract more affluent craft beer lovers.
In addition to the wealth of information provided in the Members-Only section, like Brewery Data, Power Hour Archives and Technical Information, the Industry Presentations will provide members with a valuable stockpile of current information pertinent to the professional brewing community.