It is with great sadness that we announce the passing of Beer Institute CEO Jeff Becker. Jeff died peacefully at his home January 7 following a brave battle with cancer.
Everybody who knew Jeff immediately liked him, because he was a terrific individual. Jeff was a tireless advocate and a true champion for all that is good about our great industry. Jeff embodied a spirit of optimism and collaboration—a spirit he brought to work every day. Those of us in the industry who worked with Jeff are better for it and his presence, commitment and friendship will be greatly missed. Jeff was, first and foremost, a friend, a husband and a father.
Steve Hindy founder of the Brooklyn Brewery and former board member of the Brewers Association and Beer Institute commented, "Jeff Becker represented the industry with consummate grace, intelligence and good humor over the past 20 years. He kept his ego in check, and he worked quietly to insure the unity of the industry. More than anyone else, he helped large and small brewers to understand their common interests. He also was a friend. We all miss him."
Jeff is survived by his wife Brenda and his children Megan and Max. Please keep them in your prayers and raise a glass to a great man.
IN LIEU OF FLORAL GIFTS, the family has requested that memorial contributions in Jeff's memory be sent to: "Prevent Cancer Foundation" 1600 Duke Street-Suite 500, Alexandria, VA 22314 Attn: Linda Chastain, or online at www.preventcancer.org/donate. There will be a box indicating that the donation is in honor/memory of and a box to add Jeff's name. Condolences may also be sent to Jeff's wife Brenda Becker (Megan & Max, his children) at 8214 Mack Street, Alexandria, VA 22308