Brewers Association

Craft Beer Styles Update

Symphony IRI Group has released year-to-date sales data on craft beer styles through Halloween 2010. The data are for the scanned channels of food, drug and convenience stores. Here are a few lists of interest:

Top 5 Craft Styles and Segment Share:

1. Seasonal 18.1

2. Pale Ale 15.3

3. India Pale Ale 10.4

4. Amber Ale 10

5. Amber Lager 8.5

Fastest Growing Craft Styles by Percentage:

1. Pilsner +47.3%

2. Scottish-Style Ale +40%

3. Belgian-Style Ale +37.2%

4. Belgian-Style Wit +34.6%

5. India Pale Ale +33.5

Fastest Declining Craft Styles by Percentage:

1. Light Beer -17.5%

2. Dark Beer -6.9%

3. ESB - 6.5%

4. Red Beer -5.8%

5. Brown Beer -3.6%

Top 5 Average Retail $ per Case:

1. Barley Wine $55.61

2. Belgian-Style Ale $47.65

3. Strong Ale $47.24

4. Red Beer $39.28

5. Stout $37.11

Bottom 5 Average Retail $ per Case:

1. ESB $28.55

2. Marzen $28.72

3. Variety $28.79

4. Pale Lager $29.22

5. Bock $29.43

Note:  It is my understanding that Blue Moon or Leinenkugel's brands made by MillerCoors/Tenth and Blake and Shock Top made by Anheuser-Busch are not included in this data set by Symphony IRI Group, nor is but that Craft Brewers Alliance's Redhook ESB is, although they are not included in the Brewers Association's craft data set.

--Paul Gatza

 

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