Brewers Association

Fancy Food Show SF January 2012 Interested?

The Brewers Association Export Development Program (EDP) is considering doing the Fancy Food Summer Show in San Francisco, CA (January 15-17, 2012) with our BA EDP members.  Please RSVP by Thursday, September 15th.

The BA EDP has now participated in the Fancy Food Shows on both coasts by creating an American Craft Beer pavilion.  Recently we did the 2011 Summer Fancy Food Show this past July in Washington, DC and before that we participated in the 2010 Winter Show in San Francisco.

37th Winter Fancy Food Show
January 15-17, 2012
Moscone Center, San Francisco, CA

The BA only intends to purchase space if individual breweries will be willing to participate and represent their own products. With this in mind, we are requesting brewery feedback to the following:

Would your brewery have interest in participating in this show with the following parameters in mind:
a. Due to the BA’s cost sharing requirement for EDP and overall costs for this show, a fee of $500 is charged for breweries wishing to secure a space in the BA pavilion. This fee is in addition to your annual  EDP subscription fee.
b. Each brewery needs to have current membership in the NASFT (National Association for the Specialty Food Trade – Fancy Food Show organizers).  If you participated in the 2011 Summer Fancy Food Show you are currently a NASFT member.  NASFT Membership for new members costs $300 - $700 depending on annual sales. .
c. Breweries wishing to participate will be required to allocate staff to man their space and represent their products.
d. The BA will cover booth space purchase (each 10’x10’ booth at the Fancy Food show sells for $3,400 – we plan to purchase at least 6 booths to make a pavilion), booth set-up and decoration

Please email Mark Snyder ( by Thursday, September 15th, 2011 with a statement of interest if you believe your brewery would like to participate in the 2012 Fancy Food Winter Show, January 15-17, 2012. 


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