Note Deadlines in the email:
Registration Info to Mark Snyder/Brewers Association: Wednesday, August 15th, 2012 (the organizers have requested this information to help them with the staging of the competition – you can update - add/remove beers if needed)
Beers due to Brewers Association warehouse: Tuesday, September 18, 2012 – Shipping details are listed below.
The BA EDP will pay for up to 3 brands in the competition, breweries can submit more than three brands but will be asked to remit payment for the number of brands submitted beyond three.
Invitation to Participate:
The Brewers Association would like to inform all Export Development Program members of the 2012 European Beer Star Award Competition.
2012 European Beer Star Competition
The European Beer Star Awards has developed to become one of the international brewing community’s most coveted awards recognizing original, innovative beers. Last year, the European Beer Star Awards reported a record number of competitors with 1,113 beers from 39 different countries. This event represents an outstanding opportunity for you to have your beers judged against the worlds’ best. For more information, please visit: http://www.european-beer-star.com
The European Beer Star Awards Competition judging takes place in early October. Awards will be announced on November 14th 2012 at an award ceremony at the BRAU Bevial in Nuremberg. The Brewers Association Export Development Program will present these awards to brewery representatives at its own ceremony at the 2013 Craft Brewers Conference in Washington, DC.
For beers being entered into the European Beer Star Competition, the BA will cover the entry cost and shipping, including customs charges from the Brewers Association to Germany for up to three brands (bottles and cans only) per brewery for Export Development Program members. Breweries can submit more than three brands but will be asked to remit payment for the number of brands submitted beyond three.
Beer Quantity Required
1 case of bottles or cans of each brand is needed for the European Beer Star competition.
Container Size & Quantity Needed:
12 oz bottles/cans – 24 botttles/cans (1 case)
22 oz / 750 ml bottles = 12 bottles (1 case)
16 oz bottles = 12 bottles needed for the competition (1/2 case of the 16 oz size bottles needed)
Please note, if your beer is a gold prize winner you will be asked to send an additional beers for the Consumers’ Favourite – a blind tasting to receive the Consumers’ Favourite Award. This is not mandatory. The BA will also cover the cost of that shipment, but you will be responsible for sending these beers to the BA warehouse.
Participation – Next Steps
If you wish to participate in the competition, please provide the following information to Mark Snyder. I will compile the registration info and send to the competition organizers.
Brand Entry 1 (Name, description of product, ABV%, bottle/can size and the category to enter the beer)
Brand Entry 2 (Name, description of product, ABV%, bottle/can size and the category to enter the beer)
Brand Entry 3 (Name, description of product, ABV%, bottle/can size and the category to enter the beer)
The categories can be found on the website: http://european-beer-star.com/ebs12_en/downloads/E02_2012_Categories.pdf in the “Categories and Beers” section.
You will receive label information from the European Beer Star organizers – please put these on the beer containers before sending them to the BA warehouse.
All beers to be submitted for the European Beer Star Competition must be received by September 18, 2012 at:
Brewers Association warehouse
3240 Prairie Ave, Unit A
Boulder, CO 80301
Contact Mark Snyder today, at firstname.lastname@example.org with any questions or to let him know that you will be entering the competition. You must be a current EDP member to participate.