Brewers Association

European Beer Star Award Competition with the BA EDP

The Brewers Association would like to inform all Export Development Program members of the 2011 European Beer Star Award Competition.

Event Details
2011 European Beer Star Competition

The European Beer Star Awards has developed to become one of the international brewing community’s most coveted awards recognizing original, innovative beers. Last year, the European Beer Star Awards reported a record number of competitors with a total of 955 beers from 34 different countries.  This event represents an outstanding opportunity for you to have your beers judged against the worlds’ best.  For more information, please visit: http://www.european-beer-star.com 

To participate in the European Beer Star Awards through the Brewers Association Export Development Program, you must be a current member at the time of the event.  If you are not currently a member to the BA Export Development Program, contact Mark Snyder today: tel: 720-473-7673 or by email to mark@brewersassociation.org

New this Year
In 2011 there are 3 new categories:
•    Wood and Barrel-Aged Strong Beer
•    Belgian-Style Witbier
•    Imperial IPA.

Event Timeline

The European Beer Star Awards Competition judging takes place in early October.  Awards will be announced on November 10th 2011 at an award ceremony at the BRAU Bevial in Nuremberg.  The Brewers Association Export Development Program will present these awards to brewery representatives at its own ceremony at the 2012 Craft Brewers Conference in San Diego.

Cost
For beers being entered into the European Beer Star Competition, the BA will cover the entry cost and shipping, including customs charges from the Brewers Association to Germany for up to three brands (bottles and cans only) per brewery for Export Development Program members.  Breweries can submit more than three brands but will be asked to remit payment for the number of brands submitted beyond three. 

Beer Quantity Required
1 case of 24 bottles or cans (12 oz size) or 12 bottles (22 oz/750 ml size) of each brand is needed for the European Beer Star competition.  However, please note, if your beer is a gold prize winner (see http://www.european-beer-star.com/ebs_en/downloads/E01_competition_procedure_2011.pdf) you will be requested to send an additional 5 cases for the public tasting.  The BA will also cover the cost of that shipment, but you will be responsible for sending these beers to the BA warehouse.

Participation – Next Steps
If you wish to participate in the competition, please provide the following information to Mark Snyder by Friday, August 12th, so that we can submit the registration paperwork to Germany.  We can make changes, but the organizers need to know the beers we are sending.  Beers are due Tuesday, August 30th to the BA Warehouse.

Registration Info Needed
http://www.european-beer-star.com/ebs_en/downloads/E03_registration_and_shipment_2011.pdf
•    A brewery can register as many beers as wishes in different categories.
•    A brewery can only register one beer per category.

Please see the above website for additional info.

Packing and sending the beer
Each bottle must be identified with an adhesive label containing the following data:
•    Entry number of the beer (see confirmation fax)
•    Number of the beer category

This info will be sent to you via email – it is important that you send your beer registration to me, no later than Friday, August 12th.

Brewery Name
Brand Entry 1 (Name, description of product, ABV%, bottle/can size and the category to enter the beer)
Brand Entry 2 (Name, description of product, ABV%, bottle/can size and the category to enter the beer)
Brand Entry 3 (Name, description of product, ABV%, bottle/can size and the category to enter the beer)
Etc.

The categories can be found on the website: http://www.european-beer-star.com in the “Registration” section.

Shipping Information
All beer to be submitted for the European Beer Star Competition must be received by August 30th, 2011 at:

Brewers Association warehouse
3240 Prairie Ave, Unit A
Boulder, CO 80301 
Tel: 303-443-7198

Contact Mark Snyder today, at 303-447-0816 ext 137 (toll free: 888-822-6273, ext 137 or mark@brewersassociation.org) with any questions or to let him know that you will be entering the competition.

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